As one of the largest consumer electronics exhibitions in Latin America, Electrolar Show 2025 opened grandly in São Paulo, Brazil, on June 23, 2025. Deng Weiping, Deputy Director-General of the Department of Commerce of Hunan Province, led the Hunan delegation to participate in the event. The Hunan delegation established a 150-square-meter Hunan Image Pavilion Custom Booth, showcasing Hunan's innovative electronic technology products. It organized the participation of 16 representative enterprises, including Anker Innovations, Wasion Group, Darnal, Mylion, TOPIM, and Seton.
During the event, the 2025 China (Hunan)-Brazil Economic and Trade Cooperation Matchmaking Exchange Conference was held concurrently, bringing together international buyers and representatives from industry associations to engage in face-to-face discussions and negotiations with Hunan's enterprises. It promoted Hunan's products and showcased Hunan's leading enterprises and characteristic products to the Latin American market, thereby accelerating the expansion of Hunan's enterprises into the South American market.
At the promotion meeting, Deng Weiping, Deputy Director-General of the Department of Commerce of Hunan Province, stated, "Our participation in this event embodies a crucial initiative for Hunan Province to implement the strategy of 'stabilizing scale and optimizing structure in foreign trade'. It aims to assist enterprises in expanding into the Latin American market while enhancing the international influence of 'Hunan's intelligent manufacturing'. Moving forward, Hunan Province will continue to organize enterprises to participate in world-renowned exhibitions, establish more trade promotion platforms, drive the "global expansion of Hunan's products", and facilitate the high-quality development of Hunan's foreign trade."
The head of Seton stated, "Brazil serves as a vital gateway to the Latin American market. Through this event, we hope to further refine our product designs to meet the needs of Latin American consumers and forge long-term partnerships with international buyers and agents."
The Hunan delegation achieved a transaction volume of RMB 7.309 million at this event. This total includes RMB 3 million in orders from Anker Innovations and RMB 4.309 million in on-site sales orders from various companies, including Hunan Shitong Technology, Mylion, Hunan Spot Home Furnishing, Chenzhou Weisheng Technology, Fenghui Motor, Changsha Shuomao Technology, Hunan Weitu Technology, Hunan Jiai Intelligent Technology, Hunan Jinhe Computer Technology, and CRE Electronic Technology. This success has established a strong foundation for Hunan's competitive industries to expand into the Brazilian and broader South American markets.