As the national’s largest full-industry-chain base for lucky bamboo, Mazhang District boasts a solid industrial foundation with an annual output value of over 200 million yuan. It not only holds an important position in the domestic market but also shines brightly on the international stage, becoming a distinguished calling card.
After nearly 30 years of dedicated development, Mazhang District has built a complete industrial chain integrating planting, artistic processing and intelligent marketing. The total area of lucky bamboo cultivation in the district has exceeded 12,000 mu, with a domestic market share steadily standing at a high level of 70%. These achievements are attributed to Mazhang’s continuous investment and innovative development in the lucky bamboo industry.
Rooted in the industrial heritage of the “Hometown of Chinese Lucky Bamboo”, enterprises in Mazhang have kept innovating and developed more than 100 artistic styles of lucky bamboo products, including the Chinese zodiac series and pagoda-shaped designs. These products have not only enriched the ornamental value of lucky bamboo but also elevated it to a cultural carrier, conveying the unique charm of oriental aesthetics. In overseas markets, Mazhang lucky bamboo has earned the reputation of “Oriental Green Art” and become a bridge connecting Eastern and Western cultures.
Exhibition economy has emerged as a new engine for the breakthrough of Mazhang’s lucky bamboo industry. At a series of high-profile events such as the Guangdong-Hong Kong-Macao Greater Bay Area New Year Goods Carnival and the China International Agricultural Trade Fair, Mazhang lucky bamboo has won wide acclaim for its excellent quality and unique creativity through interactive digital displays and giant LED advertising matrices.
At the China International Agricultural Trade Fair, Mazhang District also launched its digital agriculture platform and the plan for the Pilot Zone for Foreign Cooperation and Exchange, accelerating the transformation of traditional agriculture toward smart development. These exhibitions have not only provided a platform for Mazhang lucky bamboo to showcase its strengths but also opened doors to the world. Mazhang lucky bamboo is now exported to more than 30 overseas markets, including Europe, the Americas, the Middle East and RCEP member countries, ushering in a new chapter of global layout with an innovative attitude.
The lucky bamboo industry enjoys sustained development driven by the dual wheels of innovation and policy support. The local government has listed lucky bamboo as a pillar industry for rural revitalization. By improving germplasm resources, building demonstration bases and fostering leading enterprises, it has achieved higher benefits per mu. Meanwhile, enterprises are accelerating digital transformation by applying IoT planting systems and AI design platforms, developing customizable modular products that greatly shorten order delivery cycles.
Riding the opportunities brought by the RCEP, Mazhang District is building a “Four New” development system: exploring new channels for cross-border e-commerce, developing new products for intelligent potted plants, designing new national-style gift packaging, and fostering new business forms for livestream marketing. These new measures have injected fresh vitality into Mazhang’s lucky bamboo industry and opened up broad prospects for its future development.
Standing at a new historical starting point, Mazhang District is committed to the goal of agricultural modernization and aims to build a digital agriculture innovation center. By deepening the integrated development strategy of “industry + culture + technology”, Mazhang will continue to enhance the brand premium of “Mazhang Lucky Bamboo” and set an example for the high-quality development of characteristic agriculture under Guangdong’s “Hundred-Thousand-Ten Thousand Project”.